With the COVID-19 outbreak, many small businesses and charities have the opportunity to really work ON their business rather than in it.
When the lockdown ceases and business starts to get back to normal, will your customers be able to find you easily on Google?
This is an ideal opportunity to check your website Search Engine Optimisation (SEO), where you list for your keywords and what you can do to improve it.
I’ve had good results with SEO for local businesses and charity websites. A recent project, developing a new website for a local coffee shop, has already seen them promoted to page two on Google within a couple of months, and I expect this to improve soon.
Likewise, a charity community centre I volunteer with have their website in number one spot for their keywords and are also on the first page for the keyword ‘room hire’.
I’ll outline below how to check your SEO, where you rank for your keywords and what you can do to improve them.
1. Check your SEO keywords: For this, you really need to ask or think like your customers. For example, if you are a Personal Trainer in Newcastle your keywords should be Personal Trainer, Personal Trainer Newcastle and Newcastle Personal Trainer. You also need to check the meta-description for your website and ensure that your keyword(s) are included in the text (see images below).
2. Check where you list on Google: This can be done manually by checking where you appear in the rankings or via paid online tools such as SEM Rush and seranking.com.
Click the link to seranking.com and you can check your current keyword rankings for free. It’s worthwhile keeping a log of where you rank and measure every 2-4 weeks
3. Now you know the keywords you should be using, and where you rank, how can you then improve your position?
Ensure the keywords your customers use to search on Google are included on your website.
• The most important are: title tag, meta-description (as explained previously), headings and text on your home page. Where possible your domain name should all include your keywords. Click here for an article on these SEO essentials.
• Check your images on your homepage to ensure their filenames and description include your main keyword
• Update your content on a regular basis e.g. regular blogs or updates. Google loves websites that are regularly updated and will reward those that do. Where possible try and make sure you are creating blogs/updates which include your keyword(s).
So there you have it. A few pointers to get you started on improving your SEO. If you need any help feel free to drop me an email at firstname.lastname@example.org